On April 18, 2023, Apple achieved a significant milestone by opening its first-ever retail store in India. Located in Mumbai’s upscale commercial hub, Bandra Kurla Complex (BKC), the store is situated in the Jio World Drive Mall owned by India’s richest man, Mukesh Ambani. This marks a historic moment for Apple as it expands its presence in one of the world’s fastest-growing smartphone markets. For several years, Apple has been teasing plans to open its own retail store in India, a country with a growing middle class and a population set to overtake China’s. Until now, Apple has sold its products in India through authorized third-party retailers and online portals like Amazon, Flipkart, and Paytm Mall. However, with the opening of its first retail store in Mumbai, Apple is taking a bold step towards establishing a brick-and-mortar presence in the country. One of the key reasons behind Apple’s increased focus on India is the potential for growth. The country’s middle class is expanding ...
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